Yes, you can learn the basics of digital marketing on your own, but because the digital marketing landscape never stops evolving, self-guided learning may not be the best route. In fact, digital marketing courses and digital marketing bootcamps have become increasingly popular over the last few years, helping aspiring marketers keep pace with the industry and understand how the latest fads and technologies can lead to organizational success. After all, getting a handle on a particular piece of software may take just days, but getting a feel for what resonates with your followers on Twitter versus Instagram, for example, will take much longer. Three of the slipperiest areas for a new Digital Marketer are how to effectively use content marketing to drive traffic, how to use technology to build more efficient and impactful campaigns, and how to best tailor the content you’re producing to the platform on which it appears.